Customer focus is the principle that guides our business planning, operation and measured in terms of the customer satisfaction. The following are expressive examples of how we view customer focus:

• We put our customers first. Their satisfaction and trust are at the heart of everything we do
• Developing products and services to meet customer needs
• Viewing customers as individuals with different preferences
• Going beyond the customer needs and focus on the customer journey
• Getting to know our customers such that we have a pulse on their expectations
• Developing a culture of respect for the customer with principles such as the customer is always right.